Direct Response Copywriting Pointers for both Novice And Advanced Writers Here
Dean Rieck’s superb Direct Creative Blog provides a listing of his practical and FREE articles about how to create winning direct response copy. Go here and survey an even larger list of useful articles.
Here are a few titles to whet your appetite.
- The Second Greatest Offer in the World
- The 7 Persistent Myths of Direct Mail
- The Emotional Appeals That Make People Buy
- How Technology Has Changed Creativity in the Ad Business
There are many more titles.
The best part is that Dean knows what he is talking about and provides solid advice for both copywriters and those of us who manage and evaluate direct marketing creative work. Take a few minutes and check out a couple of his articles. You'll be glad you did.
Reader Comments (2)
None of the links I give are broken. I meant that my old links from my old site were broken.
I guess I need to edit my post for clarity.
Thanks for the mention, though.
Dean, I noticed that you had fixed the links on your blog page to view the articles. I edited my blog above to reflect this change. There's a lot of really good stuff there and I know that many marketers will benefit from your wisdom.
Also, thanks for referencing my blog some time back as well.
Ted