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The direct marketing discipline and it's strategic applications are changing at the speed of light. The purpose of this blog reflects on these changes with the hope that it will expand our mutual understanding of these developments. My comments are designed to stimulate your thinking so you will feel compelled to speak about these issues freely. I welcome your insights whether they agree with mine or not.

Ted

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Tuesday
13Nov2007

13 Most Powerful Direct Response Words

DateTuesday, November 13, 2007 at 09:18AM

While doing a search on Target Marketing Magazine’s web site, I found this interesting list of the most powerful words used in direct response copy.WordsSmall.jpg

Notice that all of them have propelled sales to new highs regardless of the industry or product category.

Make sure your copy uses these words often throughout your communications. They speak to the most intimate needs of your customers and prospects.

• You

• Save

• Money

• Results

• Guarantee

• Love

• New

• Easy

• Safety

• Discover

• Health

• Proven

• Free

If they are not a large part of your communications, then your sales are not where they could be. What are some other words you would add to this list? Or do you think they are overused and no longer effective in today’s more sophisticated market?

AuthorTed Grigg | Comment2 Comments |
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Reader Comments (2)

Ted,

Just came across this post. Thanks for the awesome list of words to use. I'll be putting them to use in my Real Estate sales copy ASAP!

Thanks again!

Dave

December 4, 2007 | Unregistered CommenterHamilton Area Real Estate Information

Thanks for the comment Dave. I’m glad the list proved helpful to you. Ted

December 4, 2007 | Unregistered CommenterTed Grigg

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