13 Most Powerful Direct Response Words
While doing a search on Target Marketing Magazine’s web site, I found this interesting list of the most powerful words used in direct response copy.
Notice that all of them have propelled sales to new highs regardless of the industry or product category.
Make sure your copy uses these words often throughout your communications. They speak to the most intimate needs of your customers and prospects.
• You
• Save
• Money
• Results
• Guarantee
• Love
• New
• Easy
• Safety
• Discover
• Health
• Proven
• Free
If they are not a large part of your communications, then your sales are not where they could be. What are some other words you would add to this list? Or do you think they are overused and no longer effective in today’s more sophisticated market?
Posted on Tuesday, November 13, 2007 at 09:18AM
by
Ted Grigg
in Direct Response creative
|
2 Comments
Ted Grigg
in Direct Response creative
|
2 Comments
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Reader Comments (2)
Ted,
Just came across this post. Thanks for the awesome list of words to use. I'll be putting them to use in my Real Estate sales copy ASAP!
Thanks again!
Dave
Thanks for the comment Dave. I’m glad the list proved helpful to you. Ted